I follow several SAP mentors and one that is proving to be very helpful in the information that is available has a website called "The ABAP freak", strange name but very good content.
The website is Here. So anyway, the videos are very interesting in showing just how powerful the SAP system can be. I liked this video HERE as it shows just how much you can use the web dynpro ABAP is building your sites web pages for your customers to use in purchasing online and how you can embed your own advertising videos and announcements right into the page. This may not seem like a new idea to most, but it is cool none less the same. I am looking forward to seeing what we can do with the new system and how much that can increase sales as well. here is the embed video from the site. (I like being able to embed, it makes things so much easier).